Inova Health Foundation
Inova Health Foundation grows its grateful patient program and recaptures staff time through its Blackbaud partnership.
Inova Health Foundation turned to Blackbaud for the most strategic research and outreach to power its network of five hospitals, 25 assisted living and long-term care facilities, 26 primary care locations, and a host of community programs. An independent report found a 90% return on investment with significant improvement in both fundraising and efficiency.
A global leader in personalized medicine, Inova serves a diverse patient community in the Washington metro area and beyond. With five hospitals committed to serving all patients—regardless of their ability to pay—the Inova Health Foundation provides hundreds of millions of dollars in services but must rely on strategic fundraising to continue delivering on its mission.
Inova recognized opportunities to improve both research and outreach and partnered with Blackbaud to put its data to work. Blackbaud commissioned Forrester® Consulting to conduct a Total Economic Impact™ study examining Inova Health Foundation’s return on investment after deploying Blackbaud Raiser’s Edge NXT®, Grateful Patient Solution, and custom modeling technology. Results from the study include actual values for the
first year and projections for two subsequent years. They showed remarkable improvements:
- 40% growth in grateful patient gift volume
- 28% growth in average grateful patient donation
- 2,000 staff hours recaptured annually
- $113,000 saved on legacy solution costs each year